PROBLEM: HOW DO YOU LAUNCH A NEW JAMMIN' OLDIES STATION?
SOLUTION: Spread the word with the most believable vehicle for TV advertising: Listener Testimonials. Done right, using REAL local people (NOT actors or generic 'talking heads'), Rosler Creative's REALPEOPLE TV Campaigns have jump- started cume and delivered strategic stories for every format. The honest passion of real listeners is far more believable and credible than any unrelated spokesperson. Shortly after JO 101.5 went on the air, real listeners were shot in a variety of obviously local Tampa Bay Area environments (including JO's Crab Shack!). They let us know for sure that 'J. O. stands for Jammin' Oldies!' Download this spot now and see how the quick-cut editing and hot colorization gives this campaign a very contemporary look and feel. Film shoot on location in Tampa Bay/Clearwater/St. Petersburg.
RESULTS: 'JAMMIN' OLDIES' comes to town, and blows away the 'old' oldies station in the very first book!
88 Howard Street #2307
San Francisco, California 94105
800 707-1414 (voice)
415 896-1414 (voice)
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