YOU OWN 'LISTEN AT WORK.' NOW WHAT?
We've been creating and producing KOSI spots for a while, and have all the '#1 at work' numbers you could hope for. The Rosler Creative REALPEOPLE TV campaigns have been running in Denver for 3 years, and with timely updating based on continuing research, show no signs of burn.
This campaign WORKS, and once you have equity in a campaign, continuing in the same vein allows you to ADD to the success and build on that foundation. That formula has certainly worked for KOSI... check out another KOSI spot on this web site for the success numbers, or take my word that KOSI owns 'listen at work' in Denver.
Now that we talked about the quantity of music (8 am all music hour. More music in the morning, that's the difference. The most music all day. Etc), it's time to shore up the music 'position' by selling the quality of the music! A subtle, yet substantive, difference.
Click on this spot to see how passionate listeners can be about a format that supposedly inspires no 'passion.' Again, this shoot targets the obvious demo, and demonstrates that we're definitely in Denver with virtually every scene featuring an appropriate local environment, including the brand-new Pepsi Center. And again, it's obvious that these are real people, not actors, with genuine and believable credibility.
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