"WPCH- PEACH 94.9"
HOW TO POSITION YOURSELF AS MUSIC-IN-THE-MORNING !
When the others guys are talking in the morning, it's a great opportunity to clearly position yourself as the music-in-the-morning station, and differentiate yourself from the competition.
Atlanta's PEACH 94.9 uses Rosler Creative's time-tested 'Draw The Line' spot to tell listeners that "It's time to draw the line on what you hear on radio in the morning!"
As our spokeswoman draws a line on the screen, she continues to tell us that "Most Atlanta stations are too silly, too loud and too much talk in the morning" as the words 'loud', 'silly' and 'talk' pop on screen.
She continues to talk about the virtues of today's soft rock on PEACH as the logo appears on the line.
A decade of research has proven that this literal approach actually imprints the message on you brain, by combining the simple technique of writing the message as you say it.
The spot closes with copy about the 8 am all music hour to start your workday, and clearly brands PEACH as your at-work station, where this kind of soft AC format lives!
You can see for yourself! Just click on the spot and see how well 'Draw The Line' really works.
FYI, there's also a graphic 'Draw The Line' approach that utilizes illustrative animation instead of a live spokesperson to draw the line. It's equally effective, and less costly than working with live talent. See the STAR Kansas City spot, or check out brand-new spots for WBUF Buffalo as an example of this approach for another format - Dancing Oldies! You'll realize that if your message is to say "they are X, and we are Z", 'Draw The Line' can work for any number of stations and formats!
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San Francisco, California 94105
800 707-1414 (voice)
415 896-1414 (voice)
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