KMZQ, LAS VEGAS
PROBLEM: CREATE THE 'ULTIMATE' TURN-ON-THE-LITE TV SPOT!
SOLUTION: This was the mandate to Rosler Creative from CBS management for KMZQ Las Vegas - Don't re-invent the wheel! Just produce the ultimate 'Turn on the Lite' TV spot.
After successfully positioning KMZQ as the more contemporary soft AC in the market, the new challange was to reinforce the LITE name as the dominant soft AC franchise.
This spot combines a classic 35mm 'tabletop' shoot with digital layering effects to integrate the LITE logo onto the various light bulbs. We see a variety of lights - from an original Edison bulb, to contemporary halogen, to stage lights & flood lights - all highlighting the LITE 100 logo. Intercut with appropriate artist videos, this spot clearly communicates the LITE name and format, and sets a new standard for 'Turn on the LITE.'
88 Howard Street #2307
San Francisco, California 94105
800 707-1414 (voice)
415 896-1414 (voice)
© Rosler Creative