"The Point KPNT"
PROBLEM: REINFORCE 'THE POINT' NAME!
SOLUTION: With two alternative stations in town, it's critical that your name stand out. And with a name like The Point, that's the point!
Starting with the REALPEOPLE campaign as a format, we see Point listeners in a variety of St. Louis locations talking about The Point and making Point puns..."What is the Point?!" Get the Point!" ETC.
Intercut with alternative artist videos, this TV campaign clearly positions the station, brands the station name, and creates just enough attitude to generate a few phone calls!
88 Howard Street #2307
San Francisco, California 94105
800 707-1414 (voice)
415 896-1414 (voice)
© Rosler Creative